We are pleased to announce that Tenways has reached an agreement to acquire the Sparta brand, including its trademarks, related intellectual property, and production documentation for selected models.
With a heritage spanning more than a century, Sparta holds an important place in Dutch cycling history. Founded in 2021, Tenways is a young and fast-growing E-Bike brand. We are honored to bring our journey together with Sparta's rich heritage, while respecting its history and preserving its distinct identity.
"This is an important step for Tenways, and one we approach with great respect for Sparta's heritage," said Amir Fazeli, General Manager of Tenways Technovation Europe B.V. "As a young brand, we have much to learn from a name with such a long history in cycling. We hope to build on this legacy with care and a long-term commitment to the cycling community."
We look forward to this new chapter with humility and a shared passion for cycling.