Ever since TENWAYS launched, we've been constantly on the look-out for inspirational people who share our passion and can, as brand ambassadors, help us to spread the word about the TENWAYS route to a healthy, green and fun way of life! At the heart of the TENWAYS brand is a strong belief that it's more than an e-bike and more than a name. It's a whole lifestyle, a concept celebrating the many ways of living and moving that our e-bikes bring to Tenwayers around the world.
Today we're excited to announce a fantastic partnership with an outstanding individual – the young legend of the Dutch national skating team, Suzanne Schulting. From today onwards, Suzanne becomes our brand ambassador and joins our journey to build a greener future.
"Why Suzanne?" you might be wondering. Let's dive behind the scenes between Suzanne and TENWAYS, and explore everything you want to know.
Don't miss out on the opportunity to meet Suzanne in person at the end of June! Details at the end of today's blog.
All about Suzanne
“I skate circles.” That's what Suzanne modestly says about her professional life. We personally believe her main job is creating magic in the skating rink.
She is the first woman to ever win four short-track skating medals during one Olympics: she took bronze in the 1500m final, gold medals in the 1000m and women's 3000m, and silver in the 500m at the 2022 Winter Olympics in Beijing. Even before that she was named Dutch Sportswoman of the Year in 2018, and has been appointed Knight of the Order of Orange Nassau. A true legend, we're sure you'll agree!
Beyond the medals, what really attracted us was her determination for excellence.
Suzanne's drive is truly impressive. She gets up early in the morning and trains at the arena 6 days a week until evening. Her willpower embodies sporting ideals and has been truly inspirational to the dream chasers at TENWAYS. It takes lots of determination and hard work to deliver the best of the best; that is something Suzanne and we can all agree upon.
Hard work aside, Suzanne never shies away from some well-deserved fun on her rest days. When she's not training, she's often found taking a cycling trip, playing the piano, going out for coffee or eating out with friends. Suzanne works hard and plays hard, and that is exactly the kind of lifestyle that we at TENWAYS celebrate!
Most importantly, Suzanne is authentic, down-to-earth, and cares deeply about people and the planet. When we reached out to Suzanne and invited her to join us on our journey to build a greener future with a community of e-bikers, she agreed with no hesitation.
A passion for cycling
As well our shared values, another major reason Suzanne chose to join the TENWAYS family was the awesomeness of our bikes. Just like many Dutchies, Suzanne fell in love with cycling at a very young age. Even though cycling is part of her cardio training, she's still keen to spin those wheels even on rest days. For Suzanne, cycling is more than just exercise or a means of getting from A to B: it's one of the best ways to have some good fun.
"Fast, smooth... Like skating on ice!"
That is how Suzanne described her first ride of our flagship CGO600 e-bike, and it was love at first sight. Now she rides her CGO600 to and from training sessions every day!
Knowing that she'll be helping to promote these awesome e-bikes and introduce as many people as possible to the fun of e-biking, Suzanne is very much looking forward to our journeys ahead together.
Meet Suzanne in person
We're overjoyed to be able to bring you an opportunity to meet Suzanne in person!
To welcome Suzanne to the TENWAYS family, we're hosting a party in Amsterdam city center, team TENWAYS will be there too!
Take a note of the following info, and feel free to drop by and join us!
Herenstraat 12, 1015 CA Amsterdam
From 14:00 onwards
We and Suzanne look forward to seeing you there!
TENWAYS is keen to share your attitude and lifestyle, and accompany you on your way to work, friends and families on your e-bikes. Please check out TENWAYS on our YouTube, Instagram and Facebook. We are looking forward to exploring a fun journey with you!