Pedal power at TENWAYS' Berlin pop-up

Pedal power at TENWAYS' Berlin pop-up

Keen to test ride the latest TENWAYS e-bike? Seeking ways to lead a greener, healthier lifestyle? Would jump at the chance to meet a truly inspirational fitness star? Then save some time in your diary to visit the TENWAYS pop-up store in Berlin! From 7th July to 28th July, the TENWAYS range - to include the latest AGO T - will be available for investigation, while the official launch on 18th July will feature an assortment of activities and a meet-and-greet with TENWAYS' new brand ambassador, Pamela Reif.

Test rides can be booked online for every day through to 28th July, except for 18th July which is the official launch day. You can still be there on the 18th though – read on for the exciting details!


Pop-up event details:

Torstraße 101, 10119 Berlin, Germany

Pop-up dates:
July 7th – 28th(excluding Sundays and Mondays, when the store is closed)

Opening hours:
11 am – 7 pm

Launch event:
Tuesday, July 18th, 11 am – 9 pm


About our pop-up

Our Berlin pop-up store is a great way to try out a TENWAYS e-bike and meet like-minded enthusiasts. Test rides on our entire range can be booked between 11 am and 6:40 pm and we highly recommend a visit. TENWAYS fans, e-biking aficionados, and those just curious to know more about us can meet one another and share their stories and passions. Our Amsterdam pop-up in May of this year was a month of enormous fun and the Berlin edition is set to follow suit.



On show at the Berlin pop-up will be our AGO T, an e-bike with versatility for different types of urban roads, that's destined to get everyone talking! So, if you're curious about the new bike, the TENWAYS brand, and e-biking in general, come and check it out for yourself at the central Berlin store.

In addition, TENWAYS is delighted to have fitness guru Pamela on board, who will be presenting on July 18. Known to many around the world, Pamela is a fantastic motivator. Through her online channels, she has empowered millions of women to embrace fitness activities and, most recently, take up e-biking. So, if you're a follower of Pamela or keen to learn more about health, fitness and e-biking, this is an opportunity not to be missed!



The launch day event

The official launch day on 18th July will have a different agenda from our regular pop-up activities. Pre-booking of test rides is not possible on this date, though you are of course welcome to drop by and we'll do our best to fit you in! We hope to accommodate everyone who would like a test ride on the launch day, but as this day will be particularly busy, please noted that our cut-off time for test rides will be at 1 pm.

On the launch day, brand Ambassador Pamela Reif will be there at around 3 pm. Plus, TENWAYS EU General Manager Amir Fazeli and a whole host of cycling-industry experts and media, are all keen to learn more about TENWAYS! Those in attendance can expect music, drinks, and the typical TENWAYS fun to a 9 pm finish. All will receive a copy of TENWAYS' new magazine and souvenirs to take away, so drop in to meet Pamela and see our latest range.


How to get involved

So, a pop-up store in the centre of Berlin with test-ride opportunities for the very best in e-bikes, picking up souvenirs, and a chance to meet a fitness icon and TENWAYS brand ambassador, Pamela Reif. Also, our latest e-bike, the AGO T, is on parade and ready to impress. Is there anything more to inspire you to visit? How about a pet-friendly pop-up? We would love to meet your furry friends! Don't forget to book your test ride on the TENWAYS website.

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