Introduction
TENWAYS is delighted to announce that we have renewed our partnership with Germany' Borussia Dortmund (BVB) for a second year! Since 2023, it's been fantastic to work with one of the biggest football clubs in the world, an inspiring and like-minded community that shares our values of encouraging everyone to embrace the beauty of green transport. As our collaboration rolls on, we want to continue to inspire both audiences to live healthier and more sustainable lifestyles. Join us as we toast to the most amazing year we've had with BVB and look forward to another exciting collaboration in 2024!
Renewed commitment after a successful 2023 partnership
The renewal of our work with BVB is a great development that strengthens both our goals of educating our loyal fans and customers about the huge benefits of sustainable travel and how it can be enjoyed alongside sport. Bringing TENWAYS and BVB together was one of our favorite highlights of 2023, demonstrating how sport and urban cycling can easily complement one another.
Both groups of fans were rewarded with exclusive discounts to take advantage of our partnership. We've also given the BVB team our eco-friendly electric bikes to use for sustainable travel around the club and the city of Dortmund. They have helped them save vital energy for matches and training, while getting them from A to B quickly when they need to, demonstrating the amazing power of our rides!
BVB and TENWAYS: a perfect, like-minded team that champions green mobility
As well as sustainability, we both drive innovation and excellence in our values to bring the best to our fans and the world! Our friends at BVB are one of the greatest football clubs in the world, and at TENWAYS we want to be the best in our field too, to inspire as many customers as possible to experience the joys of a healthier and more sustainable lifestyle.
In our quest to be the best we can be, both BVB and TENWAYS welcome change to innovate for our fan base and beyond. The BVB team's style of play is bold and creative, which is how we develop our products, breaking new ground and always putting the rider first in the innovation of our high-quality, fun and easy-to-use e-bikes.
Fans and players unite to spread the message of eco-friendly living
Each side has led by example in growing our eco-conscious communities. We've all been cheering on the BVB team on social media through the ups and downs of the football season. We also ran a competition for free tickets to a BVB game, which helped spread the word about us and grow our Facebook group, welcoming a new wave of fans to join our community and discuss all things e-bike.
Conclusion
It's been great working with BVB to grow both our communities by opening up the world of sustainable travel to more riders. It has successfully shown how our e-bikes can be enjoyed with other sports and leisure activities, and we can't wait to ride with BVB again for another successful year. It underlines our commitment to bringing e-biking to as many urban riders as possible. We can't wait to tell you all about the amazing benefits this partnership will bring to our wonderful Tenwayers this year, so stay tuned!
