Introduction
We're always looking to promote sustainability in innovative, impactful ways, and that's why we've chosen to team up with STRAAT, Europe's largest street art gallery and a pinnacle cultural hub for urban expression. Based in Amsterdam, renowned for its creativity and progressive cycling culture, the partnership aims to promote sustainability through the collaboration between vibrant urban art and sustainable transport to pave the way towards a greener future.
Why STRAAT?
STRAAT stands as a beacon of artistic freedom and cultural diversity within Amsterdam's dynamic landscape. Its commitment to showcasing street art not only enriches the city's visual landscape but also serves as a platform for social commentary and expression. The collaboration is grounded in shared values of promoting sustainability, community, and supporting local artistic talent, aiming to amplify the impact on the community and promote positive change.
About the collaboration
Together with talented artists represented by STRAAT, we aim to seamlessly merge sustainable transportation with the urban tapestry. This collaboration serves as a canvas for conveying a powerful message of environmental consciousness and individual empowerment. The project involves collaboration with a talented artist to craft an innovative bold design and thought-provoking artwork, that seeks to inspire individuals to embrace green mobility.
Bridging art and sustainability
With TENWAYS' support, STRAAT has chosen the talented Dutch artist duo, Bomba, comprising Jesse Paauwe and Stijn Ros, to add life to this project. Bomba embodies TENWAYS' vision, using a playful approach to prompt viewers to contemplate their environmental choices. This collaboration between TENWAYS, STRAAT and Bomba transforms the urban landscape, infusing colour, creativity, and a powerful message of sustainability.
Why CGO009?
The sleek design and high-tech smart features embody the spirit of freedom and boldness that defines Amsterdam's cycling culture. E-bikers can use the ergonomic CGO009 as a means of expression, with its advanced features breaking boundaries and encouraging exploration on the rider's own terms, akin to artistic expression. By showcasing this e-bike as a symbol of sustainable commuting, we're inviting others to join us on this journey towards a greener, vibrant future.
What to expect from the partnership
In the months ahead, TENWAYS and STRAAT will continue to collaborate on projects that promote sustainability, creativity, and community engagement. From public art installations to educational workshops, we remain committed to inspiring positive change and nurturing a more vibrant, inclusive city. As we embark on this journey towards a greener, more vibrant future, we invite you to stay tuned for updates and announcements. Whether you're a commuter seeking eco-friendly transportation or an art enthusiast eager to support local talent, there's a place for you in our collaborative efforts.
Conclusion
As we embark on this collaborative journey, we invite you to join us in reimagining the urban landscape and create a legacy of sustainability and creative for generations to come, embracing the power of art and innovation to build a greener, more vibrant future.
