World Bicycle Day 2024: The Transformative Impact of Bicycles

World Bicycle Day 2024: The Transformative Impact of Bicycles

World Bicycle Day, celebrated annually on the 3rd of June, recognizes the profound impact cycling has on society. The day stands as a celebration of cycling's versatility, sustainability, and accessibility. Established in 2018 by the United Nations, this day highlights the many social, economic, health and environmental benefits of cycling. The bicycle has influenced all walks of life, from shaping societal change to transforming urban landscapes. Join us as we explore how life on two wheels has formed the world we know today.


The economic and social impact of cycling

Cycling has historically been a sustainable and efficient means of transportation. For many, bikes and e-bikes are essential tools for navigating daily life, adding extra ease to many physically demanding tasks or journeys. For example, many delivery drivers for fast food companies rely on bikes and take e-bikes to enhance efficiency due to their nimble navigation (e.g. London Hustle with a TENWAYS e-bike CGO600 Pro), in addition to keeping operational costs low by not having to worry about the additional costs of fuel. This not only supports local economies but also contributes to a greener planet by cutting down on emissions.


Beyond delivery services, bikes and e-bikes also stimulate local businesses by increasing accessibility. Cyclists tend to visit local shops and markets more frequently than those who drive cars, thus boosting sales for small businesses. Additionally, the cycling industry itself creates numerous jobs, from manufacturing and sales to maintenance and infrastructure development. The reduced need for extensive road maintenance and lower healthcare costs due to the health benefits of cycling further underline the positive economic impact of bikes and e-bikes.

Cycling also expands leisure and tourism opportunities. The ability to travel further with ease encourages exploration and adventure. Have you ever heard of a cycling holiday? People pack their bags and bikes and explore a part of the world exclusively on two wheels. Thanks to e-bikes, this exploration is taken to the next level, making longer journeys and adventures accessible to a broader range of people of all ages and fitness levels.


Urban transformation and environmental benefits

The popularity of cycling has significantly influenced urban planning. Cities worldwide recognize the importance of cycling-friendly infrastructure, leading to the development of cycling highways, bike lanes, and improved road conditions. The Netherlands, renowned for its cycling-friendly infrastructure, first experienced a cycling upheaval in the 1970s, where the Stop de Kindermoord (Stop the Child Murder) movement protested for less car-centric cities, shaping what we know of the country today—a cycling utopia. The shift towards more cycling infrastructure reduces traffic congestion, lowers pollution, and enhances the liveability of urban areas. E-bikes, with their increased range and ease of use, further promote this trend, making cycling an even more viable option for many. It's no surprise that the Netherlands is Europe's third-largest e-bike market, despite its comparatively small population!


One concept that encapsulates the role of bikes in urban transportation is the "mobility diet," which suggests that the widespread incorporation of cycling into daily routines contributes to a healthier, more efficient city. This idea aligns perfectly with the vision of modern urban living, where sustainable and convenient transportation options are paramount. Indeed, a recent study concluded that "E-bikes should be at the core of planning, along with other forms of active mobilities and public transport, as they are a readily available way to foster decarbonization of transport."


Empowering women through cycling

Bicycles have played a crucial role in advancing women's freedom and mobility. In the 1890s, during the bicycle's "golden age," bikes provided women with a greater sense of independence, allowing them to break down the societal norms that confined them to domestic spaces and eventually pursue many activities independently. In turn, this contributed towards greater social equality through the autonomy that cycling allowed women. Today, e-bikes continue this legacy, providing an accessible and empowering mode of transport. For more insight into how cycling has empowered women, check out our International Women's Day blog.


TENWAYS' commitment to sustainability and innovation

World Bicycle Day's celebration of the versatility, sustainability, exhilaration, and joys of cycling aligns with TENWAYS' values. We believe in spreading the joy of e-biking, and are committed to expanding our line of high-quality e-bikes to ensure enjoyable, affordable and environmentally friendly commuting. E-bikes are a key part of the solution for a more sustainable future.

Sustainability is at the core of our values and has fuelled our partnership with Just One Tree. For every e-bike sold, one tree is planted, contributing towards global reforestation efforts, and helping to combat climate change.


Pedaling towards a bright future

As we celebrate World Bicycle Day, we invite you to jump onto your e-bike and pedal together towards a greener, more sustainable future. Whether commuting, enjoying leisure activities, or simply soaking in your surroundings, cycling offers countless benefits for you and your community. TENWAYS e-bikes are designed to enhance this experience, providing a fun, smooth and reliable way to get around.

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