Introduction
Did you know that one in five people doesn't keep any of their New Year's resolutions? If you've ever set yourself some ambitious goals you've failed to keep for the New Year, you're not alone.
Most of us fall victim to setting resolutions, feeling the brief boost of motivation for a couple of weeks, then falling off the wagon due to hitting the same barriers each time—inconsistency, overwhelm, and an all-or-nothing mindset.
Before momentum kicks in, there's something much deeper that needs to change: your mindset about what resolutions are and how they're actually built!
The mindset shift that actually makes resolutions stick
Resolutions are most likely to be successful when they align with your identity, not just the ideal outcome.
E-biking helps you to become the kind of person who naturally keeps resolutions because you can build small habits over time that stick, instead of waiting for motivation to appear or the perfect date.
Starting with small, 5- to 10-minute e-bike rides, you can create slow and steady progress, even if it isn't always as much as you'd like to achieve—after all, progress still counts, even when it isn't perfect!
The biggest benefit of opting for an e-bike to support your resolutions is that it makes showing up not just easy but also enjoyable.

How e-biking naturally supports your New Year's resolutions
E-bikes are great all-rounders for resolutions because they tend to tick all of the boxes we usually want to address, like:
- Self-growth: Achieving daily accomplishments builds your confidence over time, even when small, and e-biking provides the consistency and discipline to strengthen your self-esteem in a way that's accessible and fulfilling.

- Health: E-biking is associated with a 25% lower risk of cardiovascular risk factors like high blood pressure and obesity, providing a low-impact form of exercise that can give you a physical and mental boost.
- Fitness: Unlike other forms of exercise, e-biking is easily accessible and achievable for people of all fitness levels, making it an easier habit to build rather than a forced discipline.
- Financial costs: Regular commuting via public transport can cost up to €7,000 per year in Europe, with car commuting exceeding €10,000 to €15,000 per year when factoring in fuel, parking, insurance, and maintenance. E-biking is a lower-cost alternative across the board that goes the extra mile!
- Sustainability: With a lower carbon footprint, e-biking supports cleaner, quieter cities and allows you to be amongst nature and beautiful scenery and allows you to align your goals with your personal values.
Starting now makes all the difference
Now is the ideal time to start because it's a low-pressure environment, without the crowds and hype of the January rush and the expectations of perfection.
You don't need a new year to begin a new habit that you can love year-round. You just need to implement a bit of movement now that you can build on over time!
It's easy to start:
- Replace one weekly car trip with an e-bike ride
- Try a “10-minute daily ride” experiment
- Take a short mental-reset ride after work
- Explore a nearby park or route on weekends
- Commute by e-bike once this month
Before you know it, you'll be reaching for your e-bike regularly without even having to think about it!
Be the person you want to be
A new year doesn't have to mean a whole new you—it's never too late to start, too small to count towards your progress, or wasted.
A single ride makes your journey easier, more joyful, and more consistent in the long term. It's much better and easier than setting goals that only cause guilt!

We build e-bikes that help people create real, lasting change, no matter their fitness level or experience. So this year, we wish you a journey filled with those small, joyful steps—the kind that build gently toward the person you've always wanted to be.
Ready to find the ideal companion for your journey? Explore the e-bikes designed to support your goals.




