BRAND STORY

We Want
Green Mobility
For All.

Brand Story
We, TENWAYS, are a group of e-bike experts who are unsatisfied with the industry’s norms. By integrating the latest technologies with elegant, stylish designs, we are expanding our product lines with innovation and imagination, reimagining the boundaries of what is possible. We picture a whole new greener world where an e-bike is parked next to every doorstep, and we are constantly reinventing ourselves to make that dream come true.
OUR MISSION
To Join Our Customers on Every Journey, Providing them with High-quality E-bikes and Next-level Support Designed for Wherever Life Takes Them.

OUR VALUE What We Care

Joy

We promote joy in daily commuting with a smart and sustainable approach.

Diversity

TENWAYS is not just a name, it’s a concept which identifies more than 10 ways to live and move.

Sustainability

We aim to promote a healthy and green way of life.

People-First

We are building lifelong relationships with our customers and a dedicated people-first community for Tenwayers.

OUR VISION

Be the Companion Energizing Every Rider.

Think Responsibly,
Ride Green.

Our Team

TENWAYS is committed to the wellbeing and development of our team. With the values of sincerity and passion for what we do at our core, our staff are supported through training, protected through policy, and valued through feedback and rewards.

Driven
by Excellence

OUR PARTNERS
"TENWAYS develops and produces high-quality e-bikes to make cycling an enjoyable and sustainable lifestyle. This fits in with Borussia Dortmund's ambition to strengthen sustainable mobility."

—Carsten Cramer
Managing Director of Borussia Dortmund

Tenways, Different Ways
Tenways, Different Ways
Eurobike 2025
EU City Tour 2025
Limited Edition Pop Up
2024 Annual Conference Party
Chef on the Cargo
Tenways Meets the Cities
Tenways Meets Fashion
Tenways Meets Art

Commitment to a
Greener Future

WHEELS 4 LIFE

Wheels 4 Life provides bicycles to those in need of transportation in the developing world, unlocking access to education, healthcare, career opportunities, and resources for The gift of mobility can make all the difference to a person’s life and help them to break out of the vicious cycle of poverty.

JUST ONE TREE

TENWAYS has established an ongoing partnership with Just One Tree, and will donate £1 to the foundation for each e-bike sold. Just One Tree plants a tree for each £1 donation, benefiting the air, water, and land in target locations, and directly helping to combat the current climate crisis.

Commitment to a
Greener Future

WHEELS 4 LIFE

Empowering Lives Through
Mobility and Access.

Wheels 4 Life provides bicycles to those in need of transportation in the developing world, unlocking access to education, healthcare, career opportunities, and resources for The gift of mobility can make all the difference to a person’s life and help them to break out of the vicious cycle of poverty.

JUST ONE TREE

Riding for a Greener
Tomorrow: One Bike,
One Tree.

TENWAYS has established an ongoing partnership with Just One Tree, and will donate £1 to the foundation for each e-bike sold. Just One Tree plants a tree for each £1 donation, benefiting the air, water, and land in target locations, and directly helping to combat the current climate crisis.

Riding for a Greener
Planet
with TENWAYS
Communities supported across 32 countries
32,000+
Trees
Planted with JUST ONE TREE®
8,857,460
KILOGRAMS
of CO2 to be Removed from Atmosphere
17
COUNTRIES
Supported by global reforestation efforts
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